Hindustan Times ST (Jaipur) - Hindustan Times (Jaipur) - City
Bollywood goes all out with a Bernie Sanders meme fest
It was not only Joe Biden, President of the United States of America and Vicepresident Kamala Harris, who stole the show at thelorem ipsum dolor sit ame. US Presidential inauguration on January 20. US Senator from Vermont, Bernie Sanders, clicked sitting on a chair with his mask and mittens, became the talk of the town. It triggered a meme fest with Bollywood celebs joining the gang. The latest is actor Sidharth Malhotra, who shared two pictures on Instagram. The first shows him seated on a pink chair, the other has him standing next to a photoshopped image of Sanders on the chair. Talking about it, Malhotra laughs, “I enjoy innovative memes and when the Bernie Sanders memes began to take over the internet, I decided to join in!” Actor Gajraj Rao, who tweeted a still from Badhaai Ho (2018) with Sanders’ pic, says, “When the image from the inauguration appeared, it was so unexpected from an otherwise serious occasion, it immediately made us all smile.” Brand strategist Harsh Bijnoor feels social media managers scout for such opportunities. “The task of a social media manager is to make the [celeb’s account] relevant,” he says. Sanchita Kalra