Hindustan Times ST (Jaipur)
Room for more: Marriott plans to bring Moxy, other brands to India
Hotel chain Marriott International Inc, which is starting a major integration programme after its acquisition of Starwood Hotels and Resorts, said it would look at bringing more global brands from the combined entity to India to raise its market share in the domestic hospitality sector. Last year, the US-based hotel firm acquired Starwood Hotels for $13 billion, making it the largest hotel chain in the world with over 5,800 properties in more than 110 countries.
Post the acquisition, Marriott, with around 18,500 rooms in India, overtook the Taj Hotels, Resorts and Palaces to become the country’s largest hotel company. It currently operates 84 hotels under 15 brands, including Ritz Carlton, JW Marriott and Courtyard by Marriott across 19 cities. The company plans to open around 17 new properties, taking the total number to around 100 by the end of the year.
In an interview, Marriott International’s chief operating officer Asia-Pacific (excluding Greater China), Rajeev Menon said the company is currently studying the market to bring its millennials- focused global lifestyle brand Moxy Hotels to India, apart from looking for opportunities to introduce other brands as well.
Globally, Marriott operates 30 hotel brands. Launched in 2014, Moxy Hotels is a lifestyle hotel brand created by Marriott targeting younger customers.
“I see opportunity with regard to addition of a number of brands, but it has to be viable for us to bring that brand...The brand (Moxy) is starting to get traction in Asia and we believe that India also has the opportunity but we need to design something that fits in the Indian context, which could mean some marginal changes. We are working our way through it,” Menon said.
“Through hotels that we are operating in the combined entity, we want to drive more market share premiums.”