PM is most followed leader on Instagram
With 6.8 million followers, Prime Minister Narendra Modi has become the world’s most followed leader on Facebook’s photo-sharing app Instagram, a new study revealed on Wednesday.
Modi, who was at the third spot on Instagram last year, is closely followed by US President Donald Trump with 6.3 million followers, said the study conducted by global public relations firm Burson-Marsteller.
The study looked at the activity of the 325 Instagram accounts of heads of state and government, and foreign ministers over 12 months.
Though Modi has only 53 photos posted on his account, he has been termed the most effective world leader on the photo-sharing app, considering that each of his posts receives an average of 223,000 interactions.
“Leaders around the world are creating online communications that convey global social and political context while also shar- ing a sense of personality and creativity. Leaders of business and all other sectors can learn from governments’ use of Instagram,” said Don Baer, CEO of Burson-Marsteller, in a statement.
At third place is Pope Francis, with 3.7 million followers, a place ahead of the White House account that has 3.4 million followers.
With a whopping 673 per cent growth in his followers over the past 12 months, Indonesia’s President Joko Widodo occupies the fifth position with 3.4 million followers.
In terms of average interactions per post, Turkey’s President Recep Tayyip Erdogan holds the second position.