IN­STA­GRAM TO LAUNCH SHOP­PING FEA­TURE IN IN­DIA

Hindustan Times ST (Jaipur) - - World -

In­sta­gram users in In­dia could shop for prod­ucts within the app it­self from next year, begin­ning with an af­fil­i­ate model, four peo­ple aware of the mat­ter said. Ini­tially, tap­ping the “buy” but­ton next to an im­age will take the user to the merchant’s web page to com­plete the pur­chase. Later, users will be able to make the pur­chase within In­sta­gram it­self. “By the mid of next year, the plat­form will have a ‘buy’ but­ton, which will re­di­rect users to the prod­uct page based on a cost per sale model,” said one of the four per­sons cited above, re­quest­ing anonymity.

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