Hindustan Times ST (Jaipur)
India drops Chinese kit sponsor ahead of Tokyo Olympics
We are aware of the emotions of our fans and we have decided that we will withdraw from our existing contract (with Li Nang)
NEW DELHI: After parting ways with Chinese sportswear company Li Ning to “honour public sentiment” in the country, the Indian Olympic Association (IOA) on Wednesday said it is hoping to find a new kit sponsor for the country’s Olympicbound contingent by the end of this month.
The IOA on Tuesday dropped Li Ning as its official kit sponsor for the Olympics and stated that the country’s athletes will wear unbranded apparel during the Tokyo Games, scheduled to be held from July 23 to August 8.
“We are aware of the emotions of our fans and we in IOA have decided that we will withdraw from our existing contract with an apparel sponsor,” IOA president Narinder Batra and secretary general Rajeev Mehta said in a statement.
But on Wednesday, Batra said search is on for a new sponsor within the limited available time.
”The process (of finding a new sponsor) is in progress but time in our hand is very limited. We don’t want to put pressure on anyone and have them