Armakers expect better festive season despite chip crunch
Leading automakmaruti Suzuki, Toyota Kirar Motor and Mahindra & indra expect sales to be betis festive season compared st year even as the chip tage continues to make sitn challenging with compastruggling to sustain proion schedules. he festive season, which n with Onam, culminates Diwali celebrations in mber. utomakers have witnessed than last year. If we look at the bookings, enquiries, retails, these are robust. On the supply side of course we may have some adverse effects, we are monitoring that,” Maruti Suzuki India (MSI) senior executive director Shashank Srivastava told PTI.
The company would intend to build sufficient inventory before Navaratras to serve the spike in demand, but of course it all depends on the semiconductor supply situation, he added.
It is going to be a difficult task for the company as it has
noted that the sales this year he said: “We can’t reveal product plans but we have been strong when it comes to the product front. We have always introduced new models, product refreshes and we intend to do the same in the future as well.”
Mahindra & Mahindra Automotive Division chief executive officer Veejay Nakra noted that the opening up of the markets post the second wave of Covid-19 has led to a rebound in overall demand and the early signs indicate a good festive season with strong demand compared to last year. ing the new launches a big success and are working towards transforming the way we deliver experience to our customers.
“The core focus is now to deliver a delightful customer experience, and we are leveraging all our digital tools and assets to enhance customer experience end-to-end,” he said.
Nakra noted that with the recent reveal of XUV700 and the launch of Bolero Neo in July preceded by the all-new Thar last year, the company is seeing a sizable turnaround of demand.