Hindustan Times ST (Jaipur)

— MEGHA MARWAH

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My mother has a separate profile on my account because it’s easier to resolve issues about the account payment etc, if it’s linked to my number and email ID.

My best friend has offered to pay, and maybe we can alternate months, but I know that’ll get too hectic. But, I use her Amazon Prime account, so it’s fair that I pay for her account on Netflix. Since we have similar interests, it’s easier for me to get suggestion­s according to what she’s watching! She uses my account to watch Indian content.

Yeah, Netflix’s move to charge people who share passwords means additional monthly expenditur­e. But, given how much we use these OTT accounts, I think it’s about time. Honestly, it’s worth it. Just compare it to how much a family movie outing would cost! pricing model, where subscripti­on fees are lowest. For a big tech company, the focus on revenue through pricing and experiment­al tactics instead of core strengths is deplorable. I am not paying extra for no value add.

Paying customers are the best unit measure for validation. Netflix’s move to charge customers based on password sharing lacks a clear definition of how it makes this distinctio­n. Its original subscripti­on plan was based on the household system. And today’s families sometimes live in different places.

Any infrastruc­tural change should be planned with an option for existing customers to opt out or complete 6-12 months of service, after which the change may be made mandatory. With this move, Netflix may be engineerin­g its own demise.

—SOHAM MUKHERJEE

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