GooGle’s Quest Dom­i­nate WorlD

Hindustan Times ST (Mumbai) - Brunch - - INDULGE -

THE LAUNCH of Made by Google was big, glitzy and packed to the gills... not just with peo­ple but also with the num­ber of prod­ucts be­ing an­nounced. Two Su­per­phones (Pixel and Pixel XL), a Vir­tual Re­al­ity head­set (Daydream), an Ama­zon Echo-style voice as­sis­tant speaker (Google Home) and an all-new Chrome­cast de­vice (4K ver­sion). Ex­cit­ing, right? Well...

Google and hard­ware de­vices have a truly poor his­tory. Google Glass was a fail­ure, the buy­out of Mo­torola ended in sham­bles, An­droid One de­vices would win the award for worst ex­e­cuted idea and even some Nexus de­vices didn’t do as well as they should have. So let’s dial down that ex­cite­ment a lit­tle and do a re­al­ity check for each de­vice an­nounced. It’s made out of fab­ric, fits you like a glove with no hard plas­tic bits dig­ging in, and comes with a re­mote con­trol. This is the big­ger and more so­phis­ti­cated brother of the poor Google Card­board and takes Vir­tual Re­al­ity to greener pas­tures. You’ll still have to in­sert a phone in it (which means you can’t use your phone at the point), con­tin­ues to have some pix­e­la­tion is­sues and will still be a mid­dling ex­pe­ri­ence.

The tech gi­ant’s new of­fer­ings are set to dis­rupt the mar­ket, but there’s much to be crit­i­cal about


Take a very suc­cess­ful prod­uct and up­grade it to 4K. That’s the new Chrome­cast for you. It still looks like an ice hockey puck and plugs into your TV – but now streams faster and in Ul­tra HD. Oh, and it costs twice as much as the pre­vi­ous gen­er­a­tion.

That’s the Google avalanche of prod­ucts, part of its strat­egy to

VIR­TUAL DREAM Daydream is a big­ger and finer ver­sion of Google’s pre­vi­ous VR of­fer­ing, the Card­board

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