Hindustan Times ST (Mumbai) - Brunch
DELIVERING GOOD HEALTH THE GAIA WAY
Substituting unhealthy with healthier alternatives is what Gaia stands for
ith the increasing awareness about the importance of health and wellness, people have made a conscious shift from high-calorie foods to healthy foods. This is the trend we have witnessed and with our brand we influence the decision to substitute regular tea with green tea, fat-laden breakfast cereal with muesli and unhealthy snacks with healthy cookies and granola bars, and so on,” says Dolly Kumar, Founder and Director at Cosmic Nutracos Solutions Pvt. Ltd., the parent company of Gaia.
Founded in 2009, Gaia is one of the first health and wellness brands in India and remains the only brand that has a complete range of health food products as well as nutritional supplements. Says Dolly Kumar, “Staying healthy should never be an exhausting affair, but a gradual process. Substituting unhealthy with healthier alternatives is what we stand for.”
In an overcrowded market with multinational competitors who have larger operations, resources and teams, Dolly Kumar has managed to creat a pan-india presence for
Gaia. The brand’s world-class product quality combined wi newer and innovative product has led to an amazing growth graph. With over 22,000+ reta outlets and 500+ modern trad outlets in less than a decade, Gaia is all set to change the paradigm of health.
Today, the brand has over 63 products in its portfolio and four specialised lines.
Gaia Plus has nutritional supplements intended to
FOCUS ON HEALTH
provide nutrients that are usually not consumed in sufficient quantities in our everyday meals. Gaia Lite is especially designed for diabetics and the weight conscious. Gaia Sport is for those who want to lead active lifestyles. While Gaia Organic has a range of organic spices and is for those who wish to adopt natural solutions for leading a healthier lifestyle.
“No matter what diet we follow, what we eat must be satiating, otherwise we end up eating junk food, that’s why at Gaia we have a complete range of health foods and nutritional supplements that are not only healthy, but also filling and satisfying,” says Dolly Kumar who believes that taking small steps towards getting fit is the healthier way to go.
Gaia has now successfully created a pan India presence and has also expanded its distribution to countries like Nepal, Bhutan, Myanmar, Cambodia, Dubai, etc. to name a few – just going to show the world that with Gaia it is easier to be healthier!