#TINDERTRAVELS: FIVE TOP USERS WENT SAILING ALONG THE AMALFI COAST

Everything travelling with Tinder taught me about Italy (and life)

Tinder, the world’s most popular app for meeting new people had an epic summer and offered its top users with the best profiles an all-expenses paid yacht trip sailing along the Amalfi coastline. Winners were chosen from across the country and reflected the diversity of the Tinder community.

What happens when an author, a tourism student, equity trader, entrepreneur, hairstylist and writer get together on a private luxury yacht in Positano? Exactly what happens on Tinder, you get yourself the story of a lifetime.

Tinder at its core is a social discovery platform and the people you meet can change your life. Tinder is here to help you meet people, see the world and explore different cultures – to connect you to people who’ll show you the amazing things in different corners of the world.

Top users with the best profiles were flown into Rome, boarded their own private yacht and sailed along the Amalfi coastline. The sailing route included Positano, Fiordo di Furore, Nerano, Capri, Ischia and Sorrento, with a private chef and crew. The experience gave these users an opportunity to discover local people, culture and experiences at every port, so they were livin la vida local! Think of the opportunity to participate in local football matches, browsing through the stores in Capri, a hiking experience with magnificent views of the Amalfi Coast, learning the basics of Italian cooking and horseback riding on a coastal pathway.

Everything we learnt about Italy because of Tinder:

Cascading through Italy, as a casual tourist is a tale as old as time, but when you’ve got Tinder on your team, it’s what epic stories are made of.

‘Like’ for pizza, ‘Super Like’ for seafood. Food experts will tell you that the pizza is the ultimate food experience when it comes to Italy. But the best-kept secret about Italy is its remarkable spread of seafood options. Simmering shellfish stew with squid ink pasta. Deliciously marinated San Remo shrimp with a smidgeon of caviar. Grilled fillets of basa dripping with lime and butter. Whole roasted red mullet over a bed of scrumptious baby potatoes. When it comes to your palate, the whole world (or Italian food) is your oyster.

Talk with your hands, love with your words. There’s a reason they call Italian the language of love. While hand gestures might be considered rude in most parts of the world, in Italy, the exuberance is a form of ‘affection’. Italy goads you to be full of life, freespirited and free flowing, just like the prosecco does at meal times. Bread, beer and… beaches? Tourists will swear by the fortified cityscapes of Rome, Milan and Florence, but only a local will tell you that the real treasure trail finds its way through the beaches that dot the southern coast. Whether you choose to relax with a book, a beer or your Tinder match, the Amalfi coastline is a perfect location to kick back.

When life gives you lemons, you make Limóncello. Also commonly known as the best decision you’ll ever make.

Don’t play mind games, play football instead. There’s a reason football is the most popular sport in Italy. Because it’s truly a sport for the champions. And with all those championship wins under their belt, it’s no surprise that Italy’s (and all its inhabitants) relationship with football is absolute #Goals.

Lose yourself. Literally. If you are looking for an adventure, this European hotspot is the perfect labyrinth of locales to lose (or find) yourself in. From the snake-like streets of Capri to the sloping stairs of Positano, from the structured grids of Sorrento to the narrow by-lanes of Rome, Italy is a giant jigsaw puzzle that’s waiting to complete you. Just make sure you have maps offline, so you don’t literally lose yourself. Because you will. And maybe that isn’t such a bad thing.

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love & Care (HINDUSTAN Unilever LTD)

However, as your special woollens come out from the trunks, so does the all-toofamiliar dank musty smell of naphthalene. The crumpled, shrivelled look of those favourite woollens, out after eight long months of confinement, are the harbingers of winter for many of us. But it need not be so. The musty smell is not easy to get rid of, no matter how much you air them in the sun. Woollens need a gentle wash before the first use. Don’t be horror struck! Some TLC and some expert care are all these special soft woollens need before winter sets in.

Enter Love & Care – the new expert fabric wash brand that has come recommended by iconic fashion designer Manish Malhotra. Love &Carehas launched a product specially crafted for soft woollens. Love&caresoft Woollens is a ph neutral, no enzymes, no bleach formula that helps keep woollens soft, smooth and lovely to wear. It helps prevent shrinkage and maintains the shine of woollens.

The fragrance of soft woollens is inspired by the timeless fine scent of Ombre Rose. This gives your woollens a lingering scent via its gentle composition of soft floral notes. Be it trendy knitwear, fine knit sweaters, colourful mufflers or stylish cardigans, a little Love

hundreds of caviar farms where the sturgeon is bred in captivity have been established all over the world. The caviar you get these days is likely to be farmed, not wild.

There is no great art to farming the goose so foie gras now comes from all over the world. And many farms use duck liver (which is often exempt from the legal obstacles that goose liver faces in such countries as India).

So, as supply rises, some foods seem less luxurious. Foie gras is all too common. Demand has kept caviar and truffle prices high but if the boom in production continues, then they too may cease to be scarce luxury goods.

Luxury drinks are even more difficult to define.

For years, the French and the British conspired to give champagne a luxury image. (‘Caviar and champagne’ as they say.) And to some extent, champagne has maintained that image. Except that it is not at all scarce and these days, not particularly expensive.

Many countries produce their own sparkling wines and the French have extended the borders of the Champagne region (under European law, only sparkling wine from this region can be called champagne) so that production can go up.

The wines that attract the highest prices are those from great single vineyards such as Domaine Romanée-conti where production is small and prices remain crazy. (Around $ 20,000 dollars for a bottle is not uncommon). But these are seen as great wines (a category by itself ) and not as luxury products.

They have tried very hard, in the spirits world, to create ‘luxury spirits’ but somehow the idea has never taken hold.

Yes, there will be whiskies that will cost more than others but there is no whisky that is so special that it has the image of a luxury product. An attempt to treat Royal Salute as a luxury