Hindustan Times ST (Mumbai) - Brunch
“B
ecause eyeshadow is too mainstream,” said Kareena Kapoor Khan in the caption of a recent Instagram post that showed her minus make-up. Free of cosmetics, her face showed minor imperfections. But her skin glowed and she looked completely the diva she is.
Right now, at this time of lockdown, anyone who appears on your feed with full make-up is bound to look out of place; you might also believe that such pictures show bad taste. But will this low-key look continue once the lockdown has been lifted?
A CLEAN SWEEP
‘Clean beauty’ relates to any product that uses organic, natural, pure and sustainable ingredients. Its popularity has been growing steadily for a while. Celebrity make-up artist
Namrata Soni says, “People have become more and more conscious about the things they use.”
The sudden pause that the lockdown has created in our lives has also made us think about how we treat nature and so a move towards clean beauty is almost predictable. All global reports have shown that while sales of many beauty products
“AS THERE IS NO REQUIREMENT FOR MAKE-UP, THE LOCKDOWN IS ENABLING PEOPLE TO FINALLY BE COMFORTABLE IN THEIR OWN SKIN”