Finding love during a pandemic

At a time when global citizens are prioritising their personal lives above all else, this matchmaking service gets it just right

The pandemic has made us realise that the world is actually quite small and that relationships have played a big role in keeping people sane and happy. There has been dating via video and marriages taking place on the internet for families to retain the bonds that have made us who we have become today—a set of people craving contact and a life where love, trust and companionship rule. Lockdowns have led to periods of isolation and these have brought with them their own problems, making us wonder how we can normalise relationships and above all, how we can find the right partner.

Vows for Eternity, a global, confidential and personalised matchmaking service, headquartered out of New York, with a presence in London, Delhi and Mumbai, plays a pivotal role in introducing like-minded individuals to each other. The idea is to arrange introductions where individuals take the time to get to know one another and decide if the relationship will work in the long haul. The focus has always been to connect two people on the basis of their value systems, mindsets and personalities instead of on the more superficial things. Given the pandemic, people have not been able to meet in person over the past two years. However, this has in some sense come as a blessing, as they have had the time to invest in having more meaningful phone and video conversations to get to know the other person.

The bespoke service is entirely confidential and offline, so there are no algorithms used or biodatas matched. The emphasis remains on compatibility, education, similar socio-economic backgrounds and an introduction between two people who have much in common on a deeper level, thus making for a stronger foundation.

Video calls help with the ‘getting to know you’ process that the team specialises in, as they have an innate ability to find a ‘connect’ with each individual. In fact, they become confidantes who make every effort in understanding individual needs and checklists. Founder CEO, Anuradha Gupta, personalises the search further with Privilege Suite, the service where she hand-holds and selects matches for each member. She also prides herself on being the bridge between individuals and their parents if there is a situation where the family’s criteria differs from that of the member’s. Anuradha Gupta sets expectations and is honest in her evaluation when she feels superficial criteria supersedes what is fundamental to a long-term relationship. At a time when global citizens are prioritising their personal lives above all else, this type of interaction helps this exclusive group of members to reflect on the significance of true companionship.

Vows for Eternity’s members are successful professionals, celebrities and industrialists,

THE FOCUS HAS ALWAYS BEEN TO CONNECT TWO PEOPLE ON THE BASIS OF THEIR VALUE SYSTEMS, MINDSETS AND PERSONALITIES INSTEAD OF ON THE MORE SUPERFICIAL THINGS

Anuradha Gupta, Founder CEO, Vows for Eternity

Circles of love and togetherness