Iknoor Kaur

“Don’t pressure yourself on monetisation”

“Iknoor goes into her zone and goes with the flow, which is inspiring but is still practical about how often she can paint. If she orchestrates her schedule around that one weekend a month, the energy she gains will last for weeks,” says Ankur Warikoo.

“Moksha should set up a newsletter. She will get feedback, and brands will monetise her blog. Rohan could upload pictures of what he has baked,” he adds.

How to pursue hobbies despite a busy schedule

Don’t pressure yourself on monetisation. •Ensure you have feedback. • Learn from the best.

Turn your hobby into a career

Form a community. •Monetise mentions of brands in line with your passion. •Sell a service. For example, Moksha can offer content writing services. •“Advertise” different things. For example, say you have an Android phone.

Tie up with brands for affiliate income.