Hindustan Times ST (Mumbai) - Brunch
The new Unacademy experiential store in Delhi
Unacademy has created India’s largest learning platform with over 60,000 registered educators and over 62 million learners
The edtech industry is growing at an exponential rate and the ‘revolution’ is not settling down anytime soon. The online learning platform, which was established in 2015, has grown rapidly since then. As the brand unveiled its first experience store in Delhi, located on Pusa Road—is known as a hotspot for students studying for their competitive exams—it is taking a step closer to its mission of enabling greater accessibility for students.
The store has a modern feel to its design and is a whole new experience in itself. Built to be a one-stop shop solution for all students and their parents looking to stay updated in their chosen career paths and build a community among like-minded peers, the Unacademy Store is a must visit. The facilities at the store speak a lot about the brand’s vision.
• A dedicated counselling area where learners will be able to seek guidance and support from experts at Unacademy.
• An Experience Zone where the on-display devices, with content running from Unacademy, will help users understand the offerings.
• In-house libraries that provide relevant and recent reading resources that help learners to stay updated in their field of choice as also promote knowledge sharing avenues where learners get to take relevant reading material home.
• A cool display of merchandise available for those who want to flaunt their ‘learner’ persona.
• Connections to top educators in their field via free classes and mentoring sessions.
• And an in-house cafeteria where students can relax while they study.
“This store will be an opportunity for the brand to extend the trust and confidence among learners and their parents—a physical place for them to visit and understand the brand better. We have ensured all the locations have been selected strategically to bring in ease for all learners,” said Karan Shroff, Partner and CMO Unacademy.
THE STORE THAT IS A MUST VISIT, HAS A MODERN FEEL TO ITS DESIGN AND IS A WHOLE NEW EXPERIENCE IN ITSELF