Presenting its popular DEF Collection

Meticulously crafted jewellery from DIAMONDTREE using D-E-F colour De Beers Forevermark diamonds

DIAMONDTREE presents a timeless collection crafted with genuine De Beers Forevermark diamonds. The collection has been created using exceptional Japanese technology—an intricately detailed technique that adds a touch of refinement and precision to the DEF collection. The delicate setting showcases a cluster of highquality gems that form a single solitaire crafted with such meticulous precision that it looks like a five carat solitaire when worn.

Over the years DIAMONDTREE has developed its skills and equipped itself with the latest technology in jewellery designing. Comprising a pendant, a pair of earrings and a ring, this set is crafted with D-E-F colour De Beers Forevermark diamonds.

Pushing the envelope of creativity this collection uses the world’s most carefully selected diamonds. The timeless designs in this collection are simple and classic and are ideal wear for either a special occasion or with everyday attire.

“Colour is graded on a scale that ranges from D to Z, so given that D is the highest or rarest and most expensive diamond colour, this collection has been extremely successful. Our customers truly appreciate the quality of De Beers Forevermark natural diamonds used in this collection. Today we can proudly say that we have sold 1,001 pieces from this collection,” said Cherry Sahni, Creative Director, DIAMONDTREE

This momentous occasion coincided with the debut visit in India of Marc Jacheet, CEO, De Beers Brands and Alex Pregnolato, CFO, De Beers Brands.

Speaking about this milestone, Sachin Jain, Managing Director, De Beers India said, “DIAMONDTREE is one of our trusted retailers who have always believed in creating the most unique and stylish jewellery pieces to enhance the beauty of a De Beers Forevermark diamond. This collection is an example of their exquisite craftsmanship. Each De Beers Forevermark diamond comes with a unique inscription number and a promise that every diamond purchased is beautiful, rare, natural and responsibly sourced. We are extremely happy that our customers have appreciated this unique collection crafted by DIAMONDTREE. We are sure it will continue to gain popularity as more customers view the collection.”

“TODAY WE CAN PROUDLY SAY THAT WE HAVE SOLD 1,001 PIECES FROM THIS COLLECTION” – CHERRY SAHNI

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Invisi l set diam d jew llery with D-E-F colour De Beers Forever ark d o ds The timeless designs in this collection are simple and classic

Left to right: Alex Pregnolato, CFO, De Beers Brands; Marc Jacheet, CEO, De Beers Brands together with the founders, Raghav and Cherry Sahni, from DIAMONDTREE