Hindustan Times ST (Mumbai) - Brunch

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just started my own small business and want to market it through my social media accounts. Which platforms and what kind of posts do you suggest?

it’s B2B, use Linkedin and if it’s B2C, use Instagram. The best way to market is to give value on Reels. Also figure out how to tap into your exact target audience. That means going to pages that your target audience already follow. Like, if you have a gardening business, go to a gardening influencer’s page, try to understand what they are doing in terms of content and take inspiratio­n from it. Then create your page with your own brand’s values: a strong personal brand is the best way to grow business.

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