Hindustan Times ST (Mumbai) - Brunch
“We all know that greenwashing exists”
For years now, big corporations have done what they want to do at the cost of everyone around them, more specifically, the environment. We all know that greenwashing exists and is something that companies do when they want to showcase to their consumers that they are very conscious about their green thumb, carbon footprint or water wastage and basically portray themselves to be eco-champions so that people like you and me think we’re doing the right thing by choosing their product over others.
But, if you think about it, instead of coming up with truly better solutions to eliminate the single use PET bottles or reduce how much water is used when making one T-shirt, or using alternative materials that very much exist and are sustainable and reusable, companies are putting the onus on us, the consumers, to recycle products, start thrifting or make many little inconvenient changes in their lifestyles, instead.
While in reality they’ll still produce plastic bottles, T-shirts, earbuds, diapers or straws by the billion, yes billion every year.
Let’s be honest for a minute here, even if we all decide to recycle the product in our homes, there is no way we can compete with companies who produce billions of throwaway items every year. These plastic bits are everywhere, harming our health, our communities, our oceans and our environment.
The harsh reality is that companies have to replace plastic with something sustainable, and alternatives do already exist.
“INSTEAD OF COMING UP WITH TRULY BETTER SOLUTIONS, COMPANIES PUT THE ONUS ON US” —RIA BOSE