Buy gold online, e-retailers deliver it at your doorstep

NEW DELHI: Popular e- retailing sites are cashing in on falling gold prices — currently at a 15month low — by selling gold coins and jewellery the same way they sell fashion apparel and accessories.

“The fall in gold prices since April 15 has led to a 300% increase in gold sales,” said Amit Maheshwari, VP, fashion merchandising, Snapdeal.

To address quality concerns, many of the e-retailers have tied up with leading jewellery retailers. For instance, Jabong is selling gold coins through an exclusive tie-up with leading Delhibased jeweller Mehrasons. Ebay has tied up with global online precious metal dealer, APMEX.

The gold products are delivered at the customer’s door — the same way as all other products — but they are sent through special premium services provided by select courier partners.

“The risk of theft or loss is covered by insurance,” said Maheshwari.

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