There’s no skimp­ing on Diwali sweets

Hindustan Times ST (Mumbai) - HT Navi Mumbai Live - - NAVI MUMBAI - Tas­neem Kausar ht­for­nav­i­mum­[email protected]­dus­tan­times.com

VASHI: The prices and de­mand for sweets days be­fore Diwali seem to flout­ing the ba­sics of eco­nom­ics. De­spite prices of most sweets hav­ing shot up by Rs20- 25 as com­pared with last year, there seems to be no effect on the de­mand.

Ac­cord­ing to most busi­ness­men, the main rea­son for this rise in price of sweets is the hike in milk prices over the last year. How­ever, this has not de­terred cus­tomers, for whom, sweets form an in­te­gral part of the fes­ti­val.

Si­raj Sai­gal, who works at KK Sweets in Koparkhair­ne, said, “The in­crease in prices of sweets will not mat­ter to peo­ple be­cause Diwali is that time of the year peo­ple don’t be­lieve in skimp­ing.”

The most pop­u­lar sweet, like all other years, is kaju barfi which is made of cashew nut pow­der and sugar. Gu­lab ja­mun is yet an­other pop­u­lar op­tion.

“We also get or­ders for rava lad­doos, which is ba­si­cally fried semolina mixed with milk. Pedas, too, are an in­te­gral part of Lak­shmi pu­jas,” said Sai­gal.

Ac­cord­ing to Vi­nayaki Te­var, who works at Shri Kr­ishna Sweets in Vashi, “The fes­tive mood is in­com­plete without mithai. So Diwali be­comes syn­ony­mous with sweets. Any Diwali gift will be in­com­plete if not ac­com­pa­nied by a box of sweets.”

Te­var, too, con­firmed the hike in prices. “Al­though prices of all sweets have in­creased as com­pared to the pre­vi­ous years, there has been no re­duc­tion in de­mand. We have re­ceived pre- or­ders for more than 500 boxes from cor­po­rate of­fices.” Mysorepak milk sweets, halwa, kaju sweets, badam halwa, pista rolls and mawa sweets are in most de­mand, she said.

“Like ev­ery year, we have or­dered 40 kg of sweets de­spite the in­fla­tion. Diwali is not the fit time for skimp­ing,” said Cha­ran­jeet Kaur, a cus­tomer pur­chas­ing sweets from Jhama Sweets.

BACHCHAN KU­MAR

De­spite the high prices, Navi Mum­bai­ites kept the tra­di­tion of Dhanteras alive by buy­ing gold in small quan­ti­ties on Fri­day.

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