Messi is BYJU’S brand envoy

NEW DELHI: Edtech major BYJU’s has roped in football star Lionel “Leo” Messi as the first global brand ambassador of its social impact arm Education For All, the company said on Friday.

Messi, who plays for Paris Saint-Germain and captains the Argentine football team, has signed an agreement with BYJU’S to promote equitable education, BYJU’S said.

“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sports persons ever. That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi,” said BYJU’S co-founder Divya Gokulnath.

BYJU’s engagement with Messi will enhance visibility of the edtech firm overseas as football has 3.5 billion fans worldwide and Messi has a social media following of 450 million.

“It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” Gokulnath said.

Earlier this year, BYJU’S became the official sponsor of the FIFA World Cup 2022 in Qatar.

“The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team,” the company said.