Hindustan Times ST (Mumbai)

No SC stay, more graphic tobacco pack warnings soon

- Bhadra Sinha

NEW DELHI: The Supreme Court on Monday declined to put on hold Centre’s new notificati­on that stipulates rotation of images of cancer patients on the packets of tobacco products while observing that a large number of persons were suffering from oral cancer.

The notificati­on to be brought into effect from September 1, 2018, also requires the packets to carry a “Quit Today Call” number, an online assistance for those who want to quit tobacco products.

A bench led by Chief Justice refused to entertain an applicatio­n filed by tobacco companies who cried foul over the amended notificati­on, accusing the government of violating the top court’s order.

They said the SC had in January stayed the Karnataka high court verdict that quashed the government notificati­on, which necessitat­es a statutory health warning to be printed on packages of cigarettes, paan masala and other tobacco products.

The notificati­on, which amends the 2014 Cigarettes and other Tobacco Products (Packaging and Labelling Rules), mandates replacemen­t of current image of a person’s throat with a hole, with more “gruesome pictures of a person’s lips with diseased and purulent growth”. Even the statutory warning line, “Smoking causes throat cancer”, will be replaced with “Smoking causes painful death” and “Tobacco causes cancer.”

Justice DY Chandrachu­d, also sitting on the bench, observed: “It only talks about change of photos and actual images of cancer patients would be shown. What is the harm?”

Senior advocate Mukul Rohatgi, however, prayed for a stay of the notificati­on and said there has to be “some freedom of choice” or else “business should be closed.”

“Tomorrow if I want to drink and eat chocolate, I should be allowed to do so. If this cannot be allowed then lets close all the business. Why not make it mandatory for chocolate companies to carry a warning that chocolates lead to diabetes,” Rohatgi said, raising the objections.

“But, reasonable restrictio­ns can always be there,” CJI Misra said, reminding Rohatgi.

Justice Chandrachu­d added: “Also, there is a need for an informed choice in such matters. Ministry is only informed the public (through the statutory warning).”

Cigarettes and other Tobacco Products (Packaging and Labelling Rules) of 2008, as amended in 2014, requires that the statutory health warning, to be printed on packages of cigarettes, paan masala, and other tobacco products, shall cover at least 85% of the principal display area.

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