20YRSON MAINSTREAM TO ART HOUSE: AN ALL-TIME HIGH
It is hard to imagine, but true, that Sanjay Leela Bhansali’s Hum Dil De Chuke Sanam was selected for the Berlin film festival in part thanks to a Mumbai taxi driver. It is an anecdote Dorothee Wenner, Berlin Film Festival delegate for South Asia, loves to recount. She’s been visiting India every year for over 20 years.
Way back in 1999, amid preview screenings and meetings with filmmakers, a Saturday evening unexpectedly freed up.
“I asked my usual Colaba taxi driver about his favourite stars and films,” Wenner says. “He said he loved Salman Khan and Hum Dil De Chuke Sanam was showing in theatres. Immediately, I offered to buy us both tickets for a show, if he would come and occasionally translate the Hindi for me.”
International release dates were discussed with Bhansali, the selection panel saw the film, and it was selected for the Berlin Film Festival, in 2000. This anecdote tells us much about the quirky ways in which films sometimes make it to festivals.
This year, the 69th Berlin International Film Festival runs from February 7 to 17. There is an all-time high of 12 Indian and South Asian films selected.
Each festival selection paves the way for distribution internationally and in India, helping filmmakers find audiences.
India makes an estimated 5,000 films a year, including 2,000 feature films. Twenty-one years ago, when I began working with the Berlinale, films like Mani Ratnam’s Dil Se (1998) and Bhansali’s Hum Dil De Chuke Sanam were programmed in the International Forum of New Cinema section. It was puzzling to see these very mainstream films slotted in the most experimental section at the festival.
It was because Germans were trying to understand: what is this vibrant Indian cinema, this market where Hollywood is small change?
Since then, Bollywood films have moved up the programming chain. This year, Zoya Akhtar’s Gully Boy and Ritesh Batra’s Photograph (though not quite Bollywood, but using Bollywood stars and shot in Mumbai) both have high-profile Berlinale Special Gala screenings at the spectacular Friedrichstadt Palast, that seats nearly 1,900.
It is Shah Rukh Khan’s films that were among the first Indian ones to open at the Friedrichstadt Palast. Berlin is one of the very few cities in the world where 99% of the audience for an SRK film is blonde, and NRIS are in a negligible minority. I once asked the actor for his thoughts on why Europeans loved him so much.
“In the West you have a button for everything,” he said. “You press a button for the elevator, a button to make orange juice... I think I am their button to cry.”