Tata Power Delhi Distribution unveils its brand-mascot ‘Roshni’

Tata Power Delhi Distribution Limited (TPDDL) has launched its official brand mascot ‘Roshni’ to convey information on various topics to the consumers via company’s digital platforms (website and social media channels). The name ‘Roshni’ means ‘light’, which implies the light of wisdom, reliability and happiness.

Roshni is intelligent, spontaneous, and charismatic. With a distinctive style and appeal, she will grab the attention of the audience and will easily connect with people of all age groups.