ENSURING LASTING CHANGE

From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it’s time to think differently about how change works.

Damon Centola is the world expert in the new science of networks. His research across areas as disparate as voting, technology and finance has highlighted powerful new ways to ensure lasting change. In this book, he writes of a compelling new theory that challenges previous assumptions that new ideas are either contagious or not. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on research, presents a paradigm shifting new science for understanding what drives lasting change, and how, by recognizing our blind spots, we can alter the world around us.