Hindustan Times (Noida)

Tata Motors to focus on CV biz under new CEO

WH aide quits over threat call to scribe

- Malyaban Ghosh malyaban.g@livemint.com

WASHINGTON: White House deputy press secretary TJ Ducklo has resigned. He was earlier suspended for making a threat to “destroy” a reporter who probed his relations with another journalist.

Tata Motors’ new chief executive and managing director Marc Llistosell­a will take over the company’s India business at a time that its commercial vehicle sales have been hit hard by the economic slowdown that has come as a fallout of the Covid-19 pandemic and the management is scouting for a strategic investor for its passenger vehicle business unit. The Mumbai-based company has also embarked on a stringent cost-cutting programme to turn profitable in the next few years and reduce debt.

The appointmen­t of Llistosell­a indicates that Tata Sons, the parent of Tata Motors, will focus on the commercial vehicle segment to drive the profitabil­ity of its India operations. It also shows the conglomera­te’s aspiration­s to improve its presence in the export markets, especially in Asia and Africa, to reduce dependence on the domestic market as demand for commercial vehicles tends to be cyclical in India.

Llistosell­a’s experience in India, as the head of Daimler India Commercial Vehicles Ltd, will help Tata Motors increase its volumes in the premium trucks and bus segments, something that has been eluding the company for the past few years. His experience of having worked at one of the world’s largest commercial vehicle manufactur­ing firms will also help guide Tata Motors’ investment­s in electric buses and light commercial

vehicles, in view of the government encouragin­g automakers to develop more electric vehicles to reduce vehicular emission.

Tata Motors needed someone with relevant experience to spearhead its India business in the post-pandemic era and Llistosell­a fits this role with his vast experience in markets across Asia, according to a senior industry executive. “It is very apparent that the appointmen­t has been made with an eye on the commercial vehicle business, a segment where Tata Motors is the leader. Through this appointmen­t, the management is also making another attempt to expand its presence in other emerging markets. The commercial vehicle business forms the lion’s share of the India business’ bottomline,” he said requesting anonymity.

The passenger vehicle business will chart its own course, with the launch of the new subsidiary and the possible entry of a strategic investor, though majority control will still be with Tata Motors, the executive said.

 ?? REUTERS ?? Tata Motors CEO and MD Marc Llistosell­a.
REUTERS Tata Motors CEO and MD Marc Llistosell­a.

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