Anantara Hotels launches new video-centric website

Anantara Hotels & Resorts has relaunched the brand website - Anantara.com. The website utilises on-trend design and UX features such as abundant video content, emotive full-bleed images, and interactive maps. Thoughtfully crafted to follow the intuitive user’s journey, experiences have been made central to the website flow, fully immersing guests in the digital world of Anantara. Once a guest selects a property, video-enabled day-in-the-life teasers and image carousels bring the chosen destination and property to life. The website has been expertly designed and developed to whisk prospective guests into the quintessentially Anantara moments they can experience. Ever since launching in 2002, Anantara has been striving to provide bespoke journeys to all its guests.