Sarovar Hotels & Resorts signs Yeha Hotel in Ethiopia

Expanding its overseas portfolio, Sarovar Hotels has signed its latest project in Africa, Yeha Hotel - A Sarovar Premiere Hotel. The luxury property in Axum, Ethiopia, signifies Sarovar’s focus on Africa. Travellers would love to visit the ancient city of Axum, a UNESCO heritage site, where it is believed the true Arc of the Covenant is hidden. Once the residing city of Queen of Sheba, Axum is now a tourist town and religious centre best known for its obelisks, which are more than 2000 years old, and many ancient churches. In the first phase, the new hotel will launch with 78 keys in October 2019, with a plan to expand to 222 keys by 2021. Commenting on the new endeavour, Ajay K Bakaya, Managing Director, Sarovar Hotels, said, “This is an important addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region. We see great growth potential in this market and this development makes a momentous step in our growth and expansion strategy in the overseas market.”