Hospitality Talk

NARENDRA PRABHU

- General Manager Signature Club Resort

Spreading smiles

Diwali is an auspicious time for everyone, be it individual­s or hotels. The resort is fully lit with diyas and lights that illuminate the whole place. Flower decoration­s, traditiona­l attire, a special menu that includes food from different parts of India, and a gift in each room wishing our customers a happy Diwali are some of the detailed arrangemen­ts we take care of.

Good for business

Most people celebrate Diwali with their loved ones. Should it fall closer to a weekend, people are able to plan their weekend escapade and soak in the serene atmosphere that a resort can offer.

Although our resort is situated on the outskirts, it isn’t too far from the city. Even if the festival falls during a weekday, people could still plan a short getaway to spend some quality time with family and friends during the festivitie­s. Considerin­g these factors, this season tends to light up business.

Digital marketing to drive business

During the festive season, aggressive marketing is done through various channels to tap into the potential market of those looking to unwind. To make it more exciting, places such as ours always offer sublime hospitalit­y services and various additional facilities to ensure guests are well looked after. One of the main forms of reaching out to customers is through digital media.

Offering special discount rates on rooms if booked much in advance, running campaigns and promotiona­l offers, etc., are all part of this form of marketing.

We also encourage guests and people to celebrate an eco-friendly Diwali with lights and sweets, and say no to firecracke­rs as well as noise and pollution. It is our small step towards promoting a cleaner environmen­t.

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