For hotels

Founder & CEO, Noesis Capital Advisors, talks about the brand and how it aims to turn the unorganised sector of stand-alone hotels into an organised domain, strengthening the Indian hospitality industry.

Please give us an insight into your brand.

Noesis is India’s leading hotel investment advisory firm providing integrated professional services like feasibility reports, transaction management, project management, debt syndication, and private equity. We are working with a vision to migrate stand-alone, unorganised hotels to the organised domain, with professional hotel chains to build a robust hospitality ecosystem for the country, benefitting all stakeholders. Last year, we advised 58 hotel projects across South Asia and this year, we are targeting more than 100.

What kind of challenges do you face?

Looking towards market conditions in the last few significant ways. Due to challenges involved in building a new hotel inventory, some of the new-age budget hotel operators are working to migrate unorganised stand-alone hotels into the organised space by fixing basic issues of building structure and engineering, and by streamlining day-to-day operations. There are around 300,000 rooms available in an unorganised space.

When it comes to location, how do you help hoteliers decide which destination will be best for them?

While finalising city and location, it’s important to evaluate the macro and micro level market potential of the city. Factors include: