AKASH GUPTA

ADR to rise, but marginally

The impact of demonetisation and GST was felt during 2017-18. The hospitality industry is now recovering from it and has started to gain lost ground. There could be a marginal increase in ADR between four and five per cent, while some hotels would play it safe and could stick to a no-ADR-growth policy. We feel that our hotel can achieve a four to five per cent growth in ADR, while occupancy is expected to grow between seven and eight per cent.

Tech to take centre stage

By the year 2020, the traveller will be highly sophisticated and technology-driven, with a strong expectation of superior service levels. The use of mobiles and digitalisation would be even more advanced and human interaction is bound to decrease year-on-year.

We would thereby ensure necessary steps are taken to attract bookings directly from our website. Making the website more interactive with deals being offered that are better than those being provided by OTAs will be an initiative in this direction. An easy booking mechanism with no hidden cost and 100 per cent refund management in case of cancellation would be a huge boost for conversion. We are also looking to making the hotel’s website mobile-friendly for convenient transactions.