SUMAN GAHLOT

A successful first year

Being in our first year of operations, the prime focus was on ensuring exceptional guest experience at aggressive pricing. We have been able to successfully achieve the same. Firm beginnings helped steady positioning of this new brand’s entry to the capital city. The year 2018 was a great one for Aerocity; every hotel had its fair share, leading to a steady increase in ARR.

Overcoming challenges

Guests perceived us to be a budget, upscale property, but we are a fullservice five-star hotel and so, they were delighted with the scale and level of service we offered. Being a relatively new brand of Marriott in this region is a challenge somewhere.

Aggressive marketing as well as a perfect mix of traditional and contemporary marketing strategies created a niche space amongst the decision-making millennials that the brand targets. Running efficient and strategic marketing campaigns for target clientele and for brand establishment via print, digital or social media campaigns and participating in Marriott roadshows and undertaking extensive sales blitz helped us overcome challenges we faced.