VIVEK BHALLA
A world of opportunities
We have talked consistently about the opportunity to strengthen our brand portfolio in the highest opportunity segments, and we’ve done this by launching new brands as well as adding them through mergers and acquisitions. In July 2018, we acquired 51 per cent stake of Regent Hotels & Resorts, which has been an excellent addition to our portfolio and has strengthened our presence in the luxury segment. With this acquisition, we saw a real opportunity to round-out our global portfolio and add an upper luxury brand at a price point above Intercontinental. This addition has helped us enhance our owner and guest proposition by giving us the ability to fill a ‘portfolio gap’. It has also created a more robust loyalty offering and improved our ability to attract more B2B customers.
With the right partners and right locations, we expect to have representation for the brand across regions.