With mid-market rise, is still in vogue

The mid-market segment is witnessing a growth in the country. But, does the increase in demand of mid-market hotels prove disadvantageous for the luxury hotels sector? We find out from prominent spokespersons of the industry.

KARIN VAN ZYL General Manager Amanbagh, Alwar

I do not feel there is a disadvantage for luxury hotels in comparison to the mid-market hotels as the luxury clients are specific in terms of their requirements. The level of packages offered in the luxury segment in terms

of a hotel or holiday, levels of service, attention to detail, space and quality experiences, is difficult to emulate without

right investment and infrastructure in the business. The level of packages offered in the luxury segment is difficult to emulate without right investment and

infrastructure”

AMITABH

RAI

General Manager

The Ritz-Carlton, Bangalore

There is a segregated demand and business potential for every segment, be it luxury or midmarket, catering to differentiated needs of the traveller. The discerning traveller, who appreciates personalised service and tailor-made experiences that luxury hotels curate, is always willing to pay a premium for it. The power of the brand pull, the sense of luxury, security and

comfort, plays a major role for the guests. The discerning traveller appreciates tailor-made experiences that

luxury hotels curate”

HEMANT MEHTA

General Manager of Hotel Clarks Amer, a member of the Lifestyle Collection from Preferred

Hotels & Resorts

Yes, the luxury hotel market has been impacted with the advent of mid-market hotels in India. The spread

of business houses in smaller cities, change in people’s lifestyle and rise of business travellers, has led to emergence of budget hotels in India to cater

to those who seek affordable stay. The spread of business in smaller cities has led to emergence of

budget hotels”

PARMEET SINGH NAYAR

General Manager Shangri-La’s – Eros Hotel, New Delhi

There are a range of factors that have bolstered the mid-market brands in India, like an increase in business and leisure travellers with constraint travel budgets. The price point and target audience for midmarket segment and luxury segment are completely different including guests’ requirements and expectations. The price point and target audience for mid-market and luxury segment are

completely different”