DINESH ARORA
If we look at the reports and expert advice, then the common thing that comes out is to take care of hygiene and have some healthy options in menus. The biggest concern for us is to convince the customer to feel safe and healthy at the outlets. It’s tough to determine anything on that front as of now, we don’t even know how long this crisis will continue. WHO has suggested that it took China a 90 days period. So, if we are able to make people aware and our economy become functional, it may still take up to six months. As our country is in complete lockdown, we as a dine-in brand don’t have any offerings. Even the delivery outlets are being hit by it and there is a huge downfall in online orders. ordering in and splurging again, it will need a major boost from all of the above as well. As an organisation, the plan should be to rebuild, rework on the concepts where required and establish models that can sustain periodic slumps during the bumpy economic recovery we all anticipate.
how long do you think it will take for the industry to stabilise?
This completely depends on how long it remains closed or subdued. Since the industry is so dynamic, it should become sustainable soon is what we can hope for.