Hotels can be ‘fun places’
Sebastien Bazin, Chairman & CEO, Accor Hotels shares insights on adapting and innovating while retaining customers’ trust.
Neha Rawat
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Probably stronger than ever, Accor has been spending a lot of time with its individual owners. This is the time when we need to be in constant dialogue with them, sharing information on safety protocols and subsidies, and preparing them for the reopening of business.
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I have been asked by the French government to be the orchestrator on behalf of the industry and am trying to work on three fronts. First, all of us need to put together the sanitary protocols; Second, we must work on the calendar for the confinement and likely reopening of all
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By probably being more thoughtful about what your clients want from you. If they were to travel, they want to discover a new face, a new culture, a new gastronomy, a new architecture, so provide them what they are looking for. At the end of the day, hospitality sector is a blessed industry, it has been blessed for the last 20 years and will be blessed for the coming 20 years. Be patient for the next 18 months but don’t shy away from it.
When hotels reopen, they need to be more thoughtful about what their customers want”