Battling crisis with ‘Pride’
Satyen Jain, CEO, Pride Group of Hotels, shares the survival and recovery strategy for navigating through the crisis and building the pipeline of business for the upcoming months.
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We have taken several measures and have even launched few initiatives to navigate through the crisis. Keeping the safety measures at the forefront of our business strategies we are working around the clock to support and cater to our guests. We are trying to conserve cash in an uncertain environment while minimising our fixed costs and running more efficiently. And we are also maintaining a strong relationship with our corporates and trying to build our pipeline of business for the upcoming months.
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We have launched few initiatives to keep our operations engaged and running while supporting the government in the fight against COVID-19.
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In India, post lockdown M!CE will play a vital role in the recovery process. Overall, Pride Hotels will ensure that at the beginning operational cost for each of its properties is low, then it will scale it up as and when required after analysing the market trends.
We have strategised few initiatives for the post lockdown phase; M!CE will play a vital role in the recovery process”