RAJEEV JAIN

Director, Rashi Entertainment

Technology has its own place; it is a great value addition, but it can never substitute the real thing. A Zoom call versus taking a selfie with Alia Bhatt, which one would you choose? Of course, it is happening now, but these are substitutes. Don’t worry, keep the faith – the real thing will be back, albeit with safety measures in place. Even if it is small in the beginning, we need to execute our events with maximum sanitisation and build confidence. Profit margins will be reduced, but celebrations and weddings will sustain our industry till corporate spenders are back.