THE ECOWAKENING WORLD
Customers expect businesses to adhere to eco-friendly practices. Greenware’s founder, Aditya Rajesh Daga, saw this emerging demand and developed with his team high-quality compostable gloves.
Brand purpose—a reason to exist other than to make money—has been gaining traction. Based on the latest research, we now know that ignoring sustainability in business is no longer acceptable or intelligent. People themselves drive this “Eco-wakening”. Customers expect companies to commit to sustainable practices. Aditya Rajesh Daga, Founder of Greenware, realised this emerging need; his team developed premiumquality compostable gloves. Incorporating these gloves into the business will save the environment. These gloves are made organically and will take less than a year to degrade, unlike traditional plastic gloves that take thousands of years. One can quickly trash these gloves and forget the rest. So what do businesses need to do?
HEAR THE VOICE
Today, people do want to live life sustainably. The
Economist Intelligence Unit found a remarkable 71 per cent increase in global online searches for sustainable items in the last five years. Therefore, the message is loud and clear.
ADOPT GREEN PRACTICES BUSINESS
Greenware gloves will lower the cost of waste management. The time to worry about trash has long since passed with the existence of the perfect solution.
COMMUNICATE RIGHT MESSAGE
Build your brand by communicating holistic values. The “Eco-waken” people want businesses to follow an eco-friendly approach. Visit www.getgreenware.in
The ‘Eco-waken’ people want businesses to follow an eco-friendly approach