IHG debuts global campaign, Guest How You Guest

IHG Hotels & Resorts is reminding the world what it feels like to be a guest. The company’s newest global marketing campaign, Guest How You Guest, is a celebration of hotels and taking a break from having to do it all. Through the campaign, the company is sharing that message loudly through vibrant images and fresh storytelling. The multimillion-dollar campaign amplifies true-to-life travel moments and shows how guests can define their own journey at IHG hotels. It reflects a playful perspective of a personalised stay at an IHG hotel. It is designed to inspire the next generation of travellers while engaging with current IHG One Rewards members.