A PREFERRED TRAVEL CHOICE
Despite the eased international travel protocols, we have seen an unprecedented domestic response so far. People seem to seek experiences rather than destinations. People have become more open to newer, smaller towns and cities that had previously been unexplored. As more people travel within our geographical bounds, new sites that are financially and distance-wise accessible are being explored, which is a perfect trend for our space. They want to visit calm locations that were not previously considered ‘touristy.’ They prefer to spend more time in one location, away from crowds, rather than travelling between multiple destinations. However, domestic travel is their preferred option. Domestic travellers are likely to be a lucrative growth driver for the sector, whereas international travel has yet to take off. It is now our duty to create and curate experiences for our guests wherever they may be—whether in a metropolitan area, a pilgrimage site, the hills, or an undiscovered, unspoilt small town.