A MIX OF BOTH
It is both a bubble and a boom to witness this surge in tourism, not only for hospitality as an industry but for guests and supplementing industries as well. At the time of the numerous restrictions, domestic tourism offered a plethora of choices with the comfort of short-distance travel and the assurance of safety provided by the hotel brands. Staycations turned out to be the first vantage point to break the lockdown monotony, followed by drivecations with family and friends, and even workcations to make the most of WFH, and the options only progressed from there on. Hotels have indeed gone out of their way to create meaningful packages catering to the needs of such evolving guest segments. Domestic travel will continue to thrive as more people invest in travel experiences and discover previously unknown destinations. But while domestic travellers will have the option to explore their destinations abroad once again, we will also see a growth in inbound travel from the international markets. We focused on generating demand by creating compelling and meaningful offers. We also took this time to work on our key brand projects, devising strategies and initiatives.