LOCAL EXPERIENCES GAIN GROUND
Domestic business has always been a significant growth driver for the tourism industry in India, and it will continue to remain an important segment for us in years to come. Even with the ease of restrictions on international travel, we know that people will continue to look for more indigenous experiences and travel to offbeat domestic destinations. In addition to metros and other established tourist destinations, tier 2 and tier 3 markets are increasingly gaining momentum as more travellers are stepping out to explore these cities. We will continue to focus on tapping into the emerging trends such as staycations and the weekend leisure travel demand by way of running targeted campaigns. Given the hybrid working model of many companies, we will also continue to offer a seamless and comfortable workcation experience with customised packages that include a mix of accommodation, use of meeting space, high-speed internet, business centre facilities, discount on dining, gym access, and recreational facilities.