Turning a new page in boutique luxury
Akhil Arora, Chief Operating Officer, Espire Hospitality Group, shares how their latest brand ZANA - Luxury Escapes, will make heads turn in India’s luxury boutique resort market.
The latest brand under the Espire Hospitality Group – ZANA is named after the rare purple lily. Sharing more about the brand, Akhil Arora, Chief Operating Officer, Espire Hospitality Group, says, “ZANA experience is an escape from the ordinary into a world of indulgence and exclusivity. Blooming across some of the most exquisite locations across the country, ZANA - Luxury Escapes offers a whole new world—a world that traces a confluence of unique experiences, modern hospitality, and a service philosophy that can only be defined as the ultimate ‘ZANA Way’.”
ZANA DEBUT
He further informs, “We have recently launched our ZANA Lake Resort, Udaipur on the scenic Udai Sagar Lake. It is the group’s first resort under their newest brand, ZANA - Luxury Escapes and this launch marks the group’s entry into India’s luxury boutique resort market.”
USP
Sharing what sets ZANA - Luxury Escapes apart from the other brands in this segment, he says, “The brand concept has been planned after extensive research on what the Indian market currently has to offer and how can we develop a distinctive luxury experience that will set us apart from even the other brands that have developed in this space, in the last few years.”
WHY NEW BRAND?
When asked, what made them bring this brand to the market, Arora shares, “In the recent past, the travelers’ inclination towards boutique luxury resorts and experiential getaways in domestic leisure destinations has increased and will continue to rise. We have taken a pertinent step to add a luxury boutique resort brand ZANA - Luxury Escapes to the hospitality landscape of India.”
ON COUNTRY INN & RESORTS
When it comes to Country Inn & Resorts, he says, “In alignment with our plans, we recently re-introduced the brand with a refreshed look and feel while retaining our core philosophy of offering the most memorable and warm experience to our guests.”