Sobhita and Jim team up for a cause
Sneha Mahadevan
Actor Sobhita Dhulipala of Kaalakandi (2017) fame has teamed up with Padmaavat actor
Jim Sarbh for the first time. The two have been paired together to shoot for an online awareness campaign about fashion and global warming. This campaign will throw light on how fashion and clothes are misused and how it’s also affecting global warming.
Talking about how fashion is affecting the environment, Sobhita explains, “Fast fashion is being consumed more than ever. Clothes have become cheaper but we are paying a steep price in bigger ways. To put things in perspective, the fashion industry is accountable for more than 5% of global emissions. Textile dyeing is responsible for 20% of water pollution (which is the second biggest polluter of freshwater resources on the planet). Through this campaign, via clothes and our look we are trying to communicate the importance of global warming, which gets affected by textiles.”
Sobhita also says that it is important to be aware because personal choices have a huge role in bringing a change. “There needs to be action at all levels from individuals to big corporations and from local to international governments,” she says. The ad campaign will be out next week,and Sobhita is looking forward to the impact it will possibly create.