Now, more power for your bikes
It was a grand event as the celebrated MotoGP rider Danilo Petrucci of the Pramac Racing team unveiled the new power bike variant of Shell Advance engine oil. Shell Advance plugs the portfolio gap by introducing the new 10W 30 variant in its semi-synthetic range. The allnew limited edition innovative packaging is designed to appeal to passionate bikers, connoting power for high-performance bikes.
Also present at the launch in the Capital were managing director Mansi Tripathy, chief marketing officer Gareth Flood, and chief technology officer Praveen Nagpal, Shell Lubricants, India.
“The two-wheeler engine oil market in India is consistently growing at a healthy CAGR 6-7% as per a Kline & Company 2017 report. In line with this growth, we are committed to innovate using technology to not only meet the on-road challenges of bikers, but also surpass their expectations. With the Shell Advance AX7 10W-30, we want to focus on providing powerful and exhilarating riding experiences to bikers,” said Mansi Tripathy.
The event also witnessed participation from auto-aficionados and bikers who had the opportunity to meet and interact with Danilo Petrucci.
The Advance AX7 10W-30 adds superior wear and hightemperature protection in the most adverse of terrains, thus, providing complete protection and enabling riders to ‘Outride Anything’. Talking about the critical role of the right oil in ensuring engine health, Petrucci said, “There is increasing enthusiasm in the youth for riding higher cc bikes, and using the right lubricant is critical in ensuring the engine health of these. Shell’s involvement in premier class motorcycle racing has helped develop the Shell Advance lubricant range for the road. With the Advance range of engine oils, bikers globally can benefit from the cuttingedge technology developed on the track. The transfer of knowledge gained from this experience to Shell’s products is central to the Technical Partnership with Ducati, as MotoGP provides the most extreme test bed for Shell’s products. If it’s good for MotoGP, it works even better on roads.”