Happy that dialogue has started on definition of beauty:Yami
Yami Gautam, who has been associated with a popular fairness cream brand, says she is happy that the definition of beauty has evolved with time, and having a fair complexion is certainly not a parameter of beauty anymore.
Yami’s upcoming film, Bala, which also features Ayushmann Khurrana and Bhumi Pednekar, addresses the topic of beauty, as the lead characters are a young man suffering from premature balding and a young woman of dark complexion.
Considering the fact that Yami is the face of a popular fairness cream that promotes colourism, how does she look at the constant criticism that dark-skinned women face in India? she says, “Social media and films have only highlighted what exists around us over the ages. The definition of beauty was such back then, that having a fair complexion was important for a girl to get a good groom or a good job. I am so glad that times have changed, and a dialogue has started on the definition of beauty.”
Sharing a story on how she has always tried not to think of fairness as a parameter of selfconfidence, the actor says, “I was working as a model with the brand before Vicky Donor (2012) released. After the success of the film, they decided to sign me as a brand ambassador. That is when I had a conversation with the brand (officials), that it was time we sold the product differently. There should not be any prerequisite of beauty. It should be an individual’s choice to look fair or feel happy with the complexion she is born with.”