Founded by Roshni Me­hta, a 25-year-old, pur­su­ing a dual-de­gree pro­gramme at Har­vard Kennedy School, USA and her mother, Mona Me­hta, a for­mer cor­po­rate banker, Hi­bis­cus Mon­key is a mod­ern mil­len­nial self-care brand. Their prod­ucts are made from fam­ily recipes passed down gen­er­a­tions and with in­gre­di­ents rooted in eth­nic In­dian care. They are cu­rated from all-nat­u­ral, chem­i­cal-free in­gre­di­ents pro­vided in ecofriendl­y pack­ag­ing. They started out with just their hi­bis­cus hair oil but soon moved on to prod­ucts such as a pe­riod cramp smoother, in­shower mois­turiser and more. Tak­ing about the page, Roshni says, “Through the page, we have been able to cre­ate a so­cial com­mu­nity around the brand. Many con­sumers come to our han­dle to share videos of their Sunday champi ses­sions and we love shar­ing them on our page, tag­ging them as “#champi­ions”. In­spired by th­ese videos, we ini­ti­ated “Mid­week Champi Chill” ses­sions where we vir­tu­ally hang­out with our con­sumers once a week. I the most won­der­ful wa of ex­chang­ing thoughts and ideas that go be­yond the prod of the brand. This wouldn’t be pos­si­ble with­out a plat­form like In­sta­gram.”

She adds, “In six months alone, Hi­bis­cus Mon­key has had sales in 90 ci­ties across In­dia and count­ing. Our brand has been cat­a­pulted by our grow­ing loyal com­mu­nity of con­sumers who we lov­ingly call the #HMTribe.”

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