ISCUS MONKEY PERSONAL CARE PRODUCTS @HIBISCUSMONKEY

Founded by Roshni Mehta, a 25-year-old, pursuing a dual-degree programme at Harvard Kennedy School, USA and her mother, Mona Mehta, a former corporate banker, Hibiscus Monkey is a modern millennial self-care brand. Their products are made from family recipes passed down generations and with ingredients rooted in ethnic Indian care. They are curated from all-natural, chemical-free ingredients provided in ecofriendly packaging. They started out with just their hibiscus hair oil but soon moved on to products such as a period cramp smoother, inshower moisturiser and more. Taking about the page, Roshni says, “Through the page, we have been able to create a social community around the brand. Many consumers come to our handle to share videos of their Sunday champi sessions and we love sharing them on our page, tagging them as “#champiions”. Inspired by these videos, we initiated “Midweek Champi Chill” sessions where we virtually hangout with our consumers once a week. I the most wonderful wa of exchanging thoughts and ideas that go beyond the prod of the brand. This wouldn’t be possible without a platform like Instagram.”

She adds, “In six months alone, Hibiscus Monkey has had sales in 90 cities across India and counting. Our brand has been catapulted by our growing loyal community of consumers who we lovingly call the #HMTribe.”