#INSTAPRENEURS

From quirky artwork to luxurious self-care, starting a business has never been this insta-ntaneous. We dive in to the stories of some who made it big on the social media platform

Starting a business in today’s day and age is no easy feat, especially with everything under the sun easily accessible at your disposal. With the social media boom, thousands of entrepreneurs have taken to platforms such as Facebook, Instagram, Pinterest and more, to showcase their unique products and makes. While some don’t quite make t others are ecstatic h the esponse. Times are changing and raditional avenues such as shops and boutiques have aken a back eat to websites, pop-up shops and insta-stores. One emerging platform, which as captivated entrepreneurs who’ve whipped up almost everything from soaps to baked goods, is Instagram. The primarily image-driven platform has become a hub for networking for everyone — from emerging bloggers to young artists. Roshni Mehta, cofounder Hibiscus Monkey, says, “The platform has opened the world of two-way conversations, something that never existed in the world of television. It’s the most wonderful way of exchanging thoughts and ideas that go beyond the products of the brand. This wouldn’t be possible without a platform like Instagram!”

We dive into the journeys of five such entrepreneurs, who took a break from the ordinary to start their own ‘instaand sinesses’ got to rewing their own appiness at ome.