I think every genre in India is doing well, says Ritviz

Having received professional training in Hindustani classical music, little did he know that he would go on to rule the roost in electronic music. With tracks such as Udd Gaye, Barso, Sage, JITI and TAAN, Ritviz has carved a niche for himself within the music industry. The 22-year-old musician, who recently performed at the OnePlus Music Festival, is known for his melodious tunes within an electronic track. Ask him if this is a conscious decision, and he says, “It’s wasn’t a conscious decision, it just comes naturally to me. The actual task is to break away from what was taught to me during my formal training because classical music is a very rigid and strict art form and I don’t necessarily feel like restricting myself to it.” Thanks to the digital world, we have a wave of covers and remixes. Does he feel that amidst the whole trend of remixes and recreations, melody is fading out? “Melody can never fade out. In fact, in such a scenario, I think it’s becoming more and more evident that it is important,” he adds.

Electronic and EDM are extremely popular globally and has a huge following. And Ritiviz feels the reason behind this is because electronic music has something for everyone. “Electronic music behaves as an umbrella for so many different sub-genres and there’s something for everyone. People have different tastes and preferences and electronic music ends up providing an entire palette of sounds to choose from,” says the Punebased artiste. He has always managed to take things a notch higher when it comes to adding different elements to his tracks. So, what according to him, is the current state of electronic music in India? “I think every genre in India is doing well for itself as there’s an audience for everything. I personally don’t think that the size of audience matters,” he adds.

The young musician, who has a huge social media presence, believes that digital world has changed the rules and games of the music industry. He says, “The digital era has made it very easy to learn music and has also given us new ways to showcase our talent to the world. But at the same time, it’s also made it that much harder to get noticed because of the sheer amount of content that is now available for people to consume.” So, does he think budding musicians have become a bit too social media conscious? “Everybody has, musician, or otherwise. Social media is the pulse of this generation and we are exposed to it from a very young stage in our lives. Hence, it ends up becoming a part of everything that we do,” adds the

musician.

The digital era has made it very easy to learn music and has also given us new ways to showcase our talent to the world. But at the same time, it’s also made it that much harder to get noticed because of the sheer amount of content available.

RITVIZ, MUSICIAN