Franchises that had a moment
In India, collectors of pop culture-based merchandise have increased. For them, each purchase means nostalgia, and it perhaps makes them feel like they’re part of a community. Online websites and licensed vendors have made their way into top events such as Comic Con and a lot of such branded emorabilia is now easily cessible for purchase at ose events. Fans adorn eir homes and office desks ith gadget cases, T-shirts, gurines and statues from antasy movies, anime, omics and video games. ecognising the romising potential of the opular culture industry India, many ternational and national ganisations are launching splay events, musical vents, movie screenings, literary events and fan-based conventions. Fans religiously attend them with an eagerness and also post about it on their social media feeds. International franchises have also started investing in the Indian market. For instance, Marvel teamed up with the music maestro AR Rahman to create a special Hindi anthem for Avengers: Endgame.